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Playout Automation Market Poised to Expand at a Robust Pace Over 2018 – 2028

Playout Automation: Introduction

Playout automation is the technology that helps automate the transmission of television and radio channels into the broadcast network from a broadcasting source. The content is delivered to the audience through playout automation. The playout automation network consists of analogue or digital terrestrial transmitters for digital television, radios, cable satellites or cable networks. The playout automation technology is intended for Direct-To-Home (DTH) services, other direct reception systems and cable television head-ends. The playout automation system is embedded in the master control located in the playout area in the central broadcasting apparatus room. Feeds broadcasted via playout automation often have different versions of language, scheduled content and the overall core service. Applications, such as central-casting, often use multi-channel playout automation technology-based systems that enable the broadcast of programming applications.

Playout Automation: Market Drivers

Increasing number of television channels, content fragmentation and language variation results in the demand for high-quality accuracy content, which, in turn, accelerates the growth of the global playout automation market. Playout automation enables video operators to find innovative ways to launch and manage new channels by utilising fewer resources. Playout automation reduces the overall capital expenditure as it uses the existing information technology infrastructure. To use the playout automation technology, broadcasters do not have to incur extra costs. Instead, broadcasters can integrate the master controls and the playout automation technology into a single information technology platform. This is the primary factor that drives the global playout automation market. Another factor driving the global playout automation market is the digitalisation of cable television services. Increase in the number of multi-channel video programming services and solutions providers is also expected to boost the global playout automation market. Moreover, the rising demand for multi-lingual playout is expected to drive the global playout automation market. Growth in the penetration of cable and satellite television services in rural as well as urban areas provides a wide audience base for broadcasters. Playout automation enables broadcasters to facilitate linguistic diversity. Diverse viewing preference increases the demand for channel diversification, which consequentially results in the growth of the global playout automation market.

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Playout Automation: Market Segmentation

On the basis of channel application, the global playout automation market can be segmented into the following:

  • Entertainment
  • Sports
  • News
  • Others (Advertising applications, et cetera)

On the basis of end user, the global playout automation market can be segmented into the following:

  • National Broadcasters
  • International Broadcasters

The multi-lingual playout feature offered by the playout automation technology is encourages international broadcasters to adopt playout automation-enabling solutions and services.

On the basis of component, the global playout automation market can be segmented into the following:

  • Hardware
  • Software

Playout Automation: Regional Market Outlook

Among all the regions, North America holds the largest market share of the global playout automation market and is expected to maintain a steady growth rate over the forecast period. The playout automation market in Japan is expected to register the highest growth rate. The growth of the playout automation market in Japan can be attributed to the ever-rising trend of research and development in playout automation and other television broadcasting fields. The high presence of playout automation services and solution providers in Japan is also expected to boost the global playout automation market. Western Europe is expected to register a steady growth rate in the playout automation market. The playout automation market in the Southeast Asia and others of Asia Pacific region is also expected to generate a steady growth rate during the forecast period. The ever-rising growth in the animation and entertainment industries provides a platform that facilitates the growth of the global playout automation market in SEA and others of APAC.

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Playout Automation: Key Market Players                    

Some of the prominent players in the global playout automation market include Hardata; Imagine Communications Corp.; Florical Systems; Grass Valley; Harmonic, Inc.; Evertz; Cinegy LLC; BroadStream Solutions, Inc.; ENCO Systems; Deyan Automation Systems; Itochu Cable Systems; Amagi and Pebble Beach Systems, among others.

The market report covers exhaustive analysis on:

  • Market Segments
  • Historical Actual Market Size, 2013-2017
  • Market Size & Forecast, 2018 to 2028
  • Supply & Demand Value Chain
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved
  • AR Technology in Retail
  • Value Chain
  • Market Drivers and Restraints

Regional analysis for the market includes the development of these systems in the following regions:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Europe
    • Western Europe
      • Germany
      • France
      • U.K.
      • Spain
      • Italy
      • Nordic
      • BENELUX
      • Rest of Western Europe
    • Eastern Europe
      • Russia
      • Poland
      • Rest of Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Rest of Middle East and Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

Market Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics of the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
  • Must-have information for market players to sustain and enhance their market footprint

 

 

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Complete Growth Overview On Playout Automation Market In 2020-2027 Including Top Key Players, Trends And Emerging Growth Factors

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Market Segmentation

The Global Playout Automation Market has been divided into product types, application, and regions. These segments provide accurate calculations and forecasts for sales in terms of volume and value. This analysis can help customers increase their business and take calculated decisions.

By Product Types,
International Broadcasters
National Broadcasters

By Applications,
Movement
News
Entertainment
Animation, Education

By Regions and Countries,
Asia Pacific: China, Japan, India, and Rest of Asia Pacific
Europe: Germany, the UK, France, and Rest of Europe
North America: The US, Mexico, and Canada
Latin America: Brazil and Rest of Latin America
Middle East & Africa: GCC Countries and Rest of Middle East & Africa

The regional analysis segment is a highly comprehensive part of the report on the global Playout Automation market. This section offers information on the sales growth in these regions on a country-level Playout Automation market.

The historical and forecast information provided in the report span between 2018 and 2026. The report provides detailed volume analysis and region-wise market size analysis of the market.

Competitive Landscape of the Playout Automation Market

The chapter on competitive landscape provides information about key company overview, global presence, sales and revenue generated, market share, prices, and strategies used.

Major players in the global Playout Automation Market include
Evertz Microsystems
Grass Valley
Harmonic
Snell Advanced Media

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  • Emerging market segments and regional markets
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  • Historical, current, and estimated market size in terms of value and volume
  • Competitive analysis, with company overview, products, revenue, and strategies.
  • Impartial assessment of the market
  • Strategic recommendations to help companies increase their market presence

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