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Playout Automation Market Poised to Expand at a Robust Pace Over 2018 – 2028

Playout Automation: Introduction

Playout automation is the technology that helps automate the transmission of television and radio channels into the broadcast network from a broadcasting source. The content is delivered to the audience through playout automation. The playout automation network consists of analogue or digital terrestrial transmitters for digital television, radios, cable satellites or cable networks. The playout automation technology is intended for Direct-To-Home (DTH) services, other direct reception systems and cable television head-ends. The playout automation system is embedded in the master control located in the playout area in the central broadcasting apparatus room. Feeds broadcasted via playout automation often have different versions of language, scheduled content and the overall core service. Applications, such as central-casting, often use multi-channel playout automation technology-based systems that enable the broadcast of programming applications.

Playout Automation: Market Drivers

Increasing number of television channels, content fragmentation and language variation results in the demand for high-quality accuracy content, which, in turn, accelerates the growth of the global playout automation market. Playout automation enables video operators to find innovative ways to launch and manage new channels by utilising fewer resources. Playout automation reduces the overall capital expenditure as it uses the existing information technology infrastructure. To use the playout automation technology, broadcasters do not have to incur extra costs. Instead, broadcasters can integrate the master controls and the playout automation technology into a single information technology platform. This is the primary factor that drives the global playout automation market. Another factor driving the global playout automation market is the digitalisation of cable television services. Increase in the number of multi-channel video programming services and solutions providers is also expected to boost the global playout automation market. Moreover, the rising demand for multi-lingual playout is expected to drive the global playout automation market. Growth in the penetration of cable and satellite television services in rural as well as urban areas provides a wide audience base for broadcasters. Playout automation enables broadcasters to facilitate linguistic diversity. Diverse viewing preference increases the demand for channel diversification, which consequentially results in the growth of the global playout automation market.

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Playout Automation: Market Segmentation

On the basis of channel application, the global playout automation market can be segmented into the following:

  • Entertainment
  • Sports
  • News
  • Others (Advertising applications, et cetera)

On the basis of end user, the global playout automation market can be segmented into the following:

  • National Broadcasters
  • International Broadcasters

The multi-lingual playout feature offered by the playout automation technology is encourages international broadcasters to adopt playout automation-enabling solutions and services.

On the basis of component, the global playout automation market can be segmented into the following:

  • Hardware
  • Software

Playout Automation: Regional Market Outlook

Among all the regions, North America holds the largest market share of the global playout automation market and is expected to maintain a steady growth rate over the forecast period. The playout automation market in Japan is expected to register the highest growth rate. The growth of the playout automation market in Japan can be attributed to the ever-rising trend of research and development in playout automation and other television broadcasting fields. The high presence of playout automation services and solution providers in Japan is also expected to boost the global playout automation market. Western Europe is expected to register a steady growth rate in the playout automation market. The playout automation market in the Southeast Asia and others of Asia Pacific region is also expected to generate a steady growth rate during the forecast period. The ever-rising growth in the animation and entertainment industries provides a platform that facilitates the growth of the global playout automation market in SEA and others of APAC.

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Playout Automation: Key Market Players                    

Some of the prominent players in the global playout automation market include Hardata; Imagine Communications Corp.; Florical Systems; Grass Valley; Harmonic, Inc.; Evertz; Cinegy LLC; BroadStream Solutions, Inc.; ENCO Systems; Deyan Automation Systems; Itochu Cable Systems; Amagi and Pebble Beach Systems, among others.

The market report covers exhaustive analysis on:

  • Market Segments
  • Historical Actual Market Size, 2013-2017
  • Market Size & Forecast, 2018 to 2028
  • Supply & Demand Value Chain
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved
  • AR Technology in Retail
  • Value Chain
  • Market Drivers and Restraints

Regional analysis for the market includes the development of these systems in the following regions:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Europe
    • Western Europe
      • Germany
      • France
      • U.K.
      • Spain
      • Italy
      • Nordic
      • BENELUX
      • Rest of Western Europe
    • Eastern Europe
      • Russia
      • Poland
      • Rest of Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Rest of Middle East and Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

Market Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics of the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance
  • Must-have information for market players to sustain and enhance their market footprint

 

 

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Playout Automation Market 2020 thriving worldwide By Top key players Imagine Communications, Harmonic, Rascular, Florical Systems

This report is a thorough piece of work and assembled by primary as well as secondary research. The top segments in the Playout Automation market have been emphasized clearly in the report for the readers to comprehend in a condensed manner. These sectors have been presented by giving information on their existing and anticipated state by the end of the forecast period.

The major stratagems approved by the well-known players for a better diffusion in the Playout Automation market also forms a key section. The global market has also been analyzed in terms of revenue and also determines the regional outlook. The market crescendos such as market drivers, challenges, opportunities, and trends have been also presented.

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Leading Players in the Playout Automation Market

Imagine Communications

Harmonic

Rascular

Florical Systems

Pebble Beach Systems

Media-Alliance

Skylark Technology

VSN

Evertz Microsystems

Aveco

Snell Advanced Media

Grass Valley

Dalet Digital Media Systems

Avid Technology

Etere

Snell Advanced Media

Pixel Power

The report conceals the competitive landscape of the global Playout Automation industry with a precise focus on companies positioned in global regions. This section covers details about Playout Automation based on some principles such as gross profit margins, production capacities, production values and production global share.

Type of Playout Automation Market:

Sports

News

Entertainment

Cartoon and learning

Lifestyle and knowledge

Application of Playout Automation Market:

International broadcasters

National broadcasters

Others

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The study objectives are:

To analyze and research the global Playout Automation capacity, production, value, consumption, status and forecast;

To focus on the key Playout Automation manufacturers and study the capacity, production, value, market share and development plans in next few years.

To focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.

To define, describe and forecast the market by type, application and region.

To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.

To identify significant trends and factors driving or inhibiting the market growth.

To analyze the opportunities in the market for stakeholders by identifying the high growth segments.

To strategically analyze each submarket with respect to individual growth trend and their contribution to the market.

To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Table of Contents

Chapter 1: Introduction

Chapter 2: Executive Summary

Chapter 3: Market Overview

Chapter 4: Playout Automation Market, By Component

Chapter 5: Playout Automation Market, By Deployment

Chapter 6: Playout Automation Market, By Organization Size

Chapter 7: Playout Automation Market, By Application

Chapter 8: Playout Automation Market, By Region

Chapter 9: Competitive Landscape

To Continue…

To strategically profile the key players and comprehensively analyze their growth strategies.

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